Cultural researcher turned product builder.

Turning messy
signals into
clear decisions.

Before most teams had a prompt engineer, I was using AI to map cultural behaviour across 10+ markets. Now I'm pursuing an MSc in UX Engineering at City St George's, where I'm building the design and technical fluency to match.

See my work About me
Consumer Research AI Methods Product Management UX Design Data Visualisation
Selected work
01
50+ projects
AI Research · Consumer Insights
Consumer Tribes at Scale
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02
63k+ tweets
Discourse Analysis · Climate Policy
Energy Discourse in India
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03
15 months of data
Data Visualisation · Observable JS
My Body Was Keeping Score
↗
04
3 interventions
UX Design · Human Factors
When Navigation Fails
↗
05
AI product proposal
Product Design · AI Strategy
Membrane
↗
Meta
This portfolio was built through AI-assisted vibe-coding — Claude, Lovable, and a lot of iteration. Read about what that process actually looked like →
"Vietnamese-American, Boston-educated, London-based. Mid rock climber, aspiring mountain biker, and above-average barista. Pole dancer. Perpetually interested in how culture shapes behaviour and how behaviour shapes products."
Based in London
Open to full-time & internship roles
MSc UX Engineering
City St George's, University of London 2026–27
PSM I certified
EN · VI · FR